This post may seem a little redundant to some of my professional musician friends out there but for others it may really help you get on your way.
There are many different things you can and should be doing to market you or your band’s music to the masses in the world. If you’re serious about your music and I am assuming you are then you need to take the necessary steps to prove it and let the world know as well. I have listed a few of the best ways below.
Branding Your Name
One of the most important things you can do is let everybody know who you are. Get T-shirts, buttons, flags, pens, hats and any other marketing devices you can think of made to distribute at your live shows. It’s great if you can sell them but if you can afford to then give them away. It will pay you back in huge sums later on just by the free advertising alone.
Distribute Your Demo
If you don’t currently have a demo you need to get one cut fast. Make sure it’s done as professional as possible. You don’t want your fans to hear hurried sloppy work. Regardless if it’s MP3, MP4 or on CD it needs to be of excellent quality. I would strongly recommend putting only your best song or few songs forward. These are the ones that people will remember. Make sure it’s your strongest song 1st followed by the next strongest and so on. Once you have them together and ready to go then start distributing your demo to anybody who will listen. I would also recommend using local radio and Internet stations that except unsigned Indie music. There are many of them out there. Send it to a radio station in every state in the country if possible and maybe even some overseas. Not all of them will play it but you are increasing your odds by sending to as many as possible.
Practice and Play Out Often
Live concerts are the absolute best for promoting your music. Have killer shows and get your audience involved. Play as many local clubs and venues as you can. If possible get out on the road also. Travel to different states and cities if your schedule and budget allows it. Just remember that word of mouth is the best or worst advertising you can get so make sure you stay practiced. You want to always give the audience the best show of their lives.
Secure and Keep an Up To Date Press Kit
This will include your demo, artist or band photos, press clippings, venue list, contact info, artist or band bio and things of that nature. Keep it all together and professionally done and organized. You never know who is paying attention! You may stumble across a record producer, talent scout or record label at any point in time.
Start and Promote a Website
If you don’t already have a website then start one today. With the amount of people browsing the Internet for new music these days this is absolutely essential in your quest for marketing to the masses. There are many different web hosting companies out there that will allow you to set up a website for free. It can get a bit technical and time consuming to do this but if you have the experience and the know how do it yourself. If not then hire somebody to do it for you. It will pay huge dividends in the end. Your fans must be able to find you on the net. Once the website is up and running make sure it is optimized for search engines so it draws as much free traffic as possible. Then plaster your website everywhere you go and on your t-shirts, buttons and all other marketing devices.
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Do all these things properly and you will definitley be marketing your music to the masses. With a little luck and a little talent on your part you and your band will be well on the way to stardom.