If your organic traffic is not what you think it should be, consider getting yourself a great keyword tool. I can’t stress enough that if you don’t do your homework you will not succeed in the business of online marketing. A really good keyword tool will allow you to see what terms and phrases your competition is using to consistently get high volumes of website traffic that you could be getting. It will allow you to decide on certain phrases and words that will be easier to rank in because of less or weaker competition. From there you just need to start marketing toward those certain phrases.
I personally have used and still use SemRush the whole time since I started my website and blog. This program has been very helpful to me because of the stats that I can see. For instance, if I want to research the phrase “skull heads” because maybe my website is going to sell “skull heads” then I would type “skull heads” in the search box minus the parenthesis. The site then proceeds to list out related keywords, CPC, competition, average volume and the trends. Every single time I write an article, no matter if it’s for this blog or another online article source, I always use this keyword tool to help develop my title as well as the other high traffic driving keywords. All you have to do is register for the free version. It works well and you can upgrade and get much deeper into the search terms if you choose. I tried Google’s keyword tool and I still use it sometimes, however, this one seems to give me more results.
The best thing to do is find the search terms and phrases in your niche that have just enough monthly website traffic so you can compete. Obviously if the term has too much traffic or is really high priced for pay per click then you should know it will be tougher to compete for organic traffic as well. Currently I have one paid traffic campaign and it cost $12.00 a month. All of the rest of the traffic for Peasants is free organic traffic. Anybody can do this. You just have to make sure you use every tool at your disposal and be smart about what you’re doing. Don’t put the cart before the horse so to speak.
Get yourself a great keyword tool and do your research. Help your website, blog or e-business succeed.