Are you using social media for brand networking? If not then maybe it’s something you should seriously consider. I am guilty myself of not taking it seriously until recently. Social media platforms such as Twitter, Digg, MySpace, Facebook, Delicious and a few others can have a huge impact on the marketing of your business. All of the above sites have millions of dedicated users who may be interested in what your site has to offer. The key is learning how to properly use these tools to your advantage.
Let’s take Twitter for example. Twitter is what I would call a micro blogging platform that allows it’s users to send short instant messages known as tweets. The message can not be more than 140 characters at length. When I first learned how long the message could be I thought, well that seems kind of useless, why bother? I couldn’t understand what all the fuss was about. I guess it never dawned on me that in that 140 character message you could send a link to a website or a blog or possibly even an advertisers link that you can make money with. Twitter is an excellent social media source to help your business build it’s brand. Just keep in mind that you can’t sign in and instantly start selling to your followers. Like any other business you have to build solid relationships and trust before you begin to try and sell them anything. You can follow Modern Day Peasants on Twitter here.
Other social media outlets like Facebook, MySpace, Digg, Stumble Upon and Delicious should not be overlooked as well. You should know that these sites have outstanding Google PageRank. Just by signing up and entering your site you are building a high PageRank backlink. In addition, if some of your readers Digg your blog articles or maybe give them a thumbs up on Stumble it could feasibly send your website or blog traffic into a whole new stratosphere. Generally speaking a new website start-up is not going to have the PageRank Power to get to the first page of Google, Bing, Yahoo and Aol. The above social media sites do have that kind of power. Use them to your advantage!
I am still learning new ideas about the world of social media and I am no longer naive enough to think that they won’t help. Build your website or business by networking in as many ways that will help you to be noticed. If necessary build your followers one at a time. Be helpful, be friendly and be genuine and in the end the world will know who you are.