When people come to your site and interact with your business they want to have clear written guidelines as far as what your intentions are with their email address and other private information. The Internet is a very large and scary place to some folks. Sometimes it is with good reason with all the scam artist that exist on the net. With that being said, the world gets more good use out of the Internet as opposed to bad.
If you’re selling actual product on your site and you have a check out cart where money is actually being sent and received by visitors then you may also want to seriously consider adding some trust badges. There is a very knowledgeable and trust worthy company that many of the ecommerce sites use for this. You may want to enlist their support to help gain your visitor’s trust.. It will cost you a little money for their badges but they will pay for themselves easily. These badges will assist in letting your customers know that somebody else is monitoring their purchases on your site to make sure everything happens in a safe and secure manor. That assurance to your customers will effectively increase your conversion rates. Visit their site, read what they do and make your own decision.