A niche market is defined by wiktionary as a relatively small and specialist, yet profitable, market. I like this definition. It’s short and sweet and to the point. In order to find your niche market you need to first truly understand what your deepest passion is. Many people have lots of passions. My best advice is to dig deep and think about what you know plenty about. It could be a hobby or a field that you currently work in for your job. Everybody is an expert in something. You just have to figure out what your something is.
Please allow me to tell you about a massive mistake I made when creating my site. I made my niche to wide. Let me explain so you can better understand what I’m talking about. This information will help you tremendously in the way of preparing to launch your first website.
You see my site is primarily about music and marketing because these are things that I really love to do and also love to talk about. With that being said I could have been much smarter and narrowed it down to one niche such as “music” or “marketing”. It should have been one or the other. To be quite technical those two keywords or niches could have been broken down to deeper more profitable niches. So instead of music, maybe the niche could have been rock and roll music. Instead of marketing maybe I could have went with website marketing.
Why am I telling you all of this? The reason is because with my niche being so wide I have to work that much harder to dominate the niche. If you don’t dominate your niche your competition will dominate it for you making it very difficult to be profitable. The object is to work smarter not harder! So if you really want to know how to find your niche market take some time to discover yourself a bit. Once you figure it out, whether it be gymnastics, medicine, travel, music, art, writing, comedy or whatever, try to see if you can break that particular niche down even further. This will make it much less like work for you and much more like fun. It will also give you the ability to easily target and then dominate your market. Be sure to use a good keyword tool to do your home work. It’s important to be sure their is an audience for your market before you go diving in too deep.
As always, your questions and responses are certainly welcomed and hopefully this post will give you a little added clarity on how to find your niche market.