Short Keywords and Long Tail Keywords

Dec

Short Keywords and Long Tail Keywords

by Dan Waggoner, under Website Traffic Generation

As if you don’t already have enough to learn, today I’m going tot talk a bit about short tail and long tail keywords.

For many years now you have been told to optimize your site with relative keywords to your content. If you want to get organic search traffic or any search engine traffic for that matter your keywords must be optimized properly.

Recently you may have noticed a new term being thrown around by the name of “long tail keywords”.

Don’t let this confuse you. The long tail keyword is just a longer form of a keyword you are already using to help narrow the niche. By using long tail keywords it is possible you could gain some additional traffic to your website by using keywords that many other sites don’t use.

For example, if one of your site’s primary keywords is “coffee cups” you may also want to use the keyword “white porcelain coffee cups”. People who surf on the Internet are getting smarter about their searches. They want to narrow the search down as quickly as possible to find what they are looking for. The major search engines understand this as well and are happy to oblige.

The longer keyword or long tail keyword won’t get as much search traffic but it also won’t have as much competition. Basically you are just narrowing the keyword down to gain higher page position on the search engine ranking. Obviously it’s better to have your keyword on the first page that pops up as opposed to the second page.

More than likely you will still gain most of your traffic from the short tail popular keywords but if you don’t incorporate the long tails you are essentially leaving traffic on the table for somebody else to get.

If you’re wise you should be using both to gain as much traffic as possible.

Best Wishes!

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