Content Relevancy Is Still Key
I have three different websites now and the biggest thing I have learned to date is that the relevance of your content is still the key to high traffic. The speed of the site, links, looks and ease of use are all important but the actual content carries more weight than anything else.
To be more accurate, content relevancy as related to your site keywords is the true driving force behind your website traffic.
For example, this site has quite a few articles related to Internet marketing but the articles are all over the place. At times, I will write about article marketing, music marketing, content, affiliate marketing, motivation, internet sales and so forth.
The site is not directed to one particular market.
I still get a solid amount of traffic, however, my new sites get quite a bit more traffic when compared to the kind of traffic I received from this site when I first created it. The reason is because the new sites are focused on one subject.
In other words, the content on both new sites are extremely focused on 1 or 2 keywords as opposed to 10 to 12 keywords. This makes the content for those sites extremely relevant to the keywords thus driving more free organic search engine traffic.
I’ve also noticed the same goes with article marketing. If I keep the content that I write on ezines and other outlets fresh and focused they seem to do much better by way of traffic to the article.
I guess the point I’m trying to make is this.
When building your sites, try to pick a subject that you are deeply interested in and write about only that subject. Keep your site keywords limited and stay up to date on the subject. If you can do those things you will always enjoy a large amount of free organic search traffic.
Here’s a video of Google’s Matt Cutts talking about the weight Google carries on content relevancy as opposed to site speed.
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