Today I want to talk a bit about what business and more specifically online businesses are doing to survive in our new high tech social world.
I say new because even though the home computer was born in the late 1970’s the World Wide Web didn’t really become a common household term until the mid 1990’s.
In the last 15 years or so brick and mortar businesses have diversified to the world of online business and a plethora of new online only businesses have been born.
However, the high tech social world in which we now live is ever changing and simply leaves many of these new businesses fighting for survival in an era where everybody is connected.
Not only must you have profiles set up in all the major social networks such as Facebook, Twitter, Digg and the likes but you also must actively participate in all these networks.
It’s vital to connect with people in every way possible.
To survive and be successful, it’s pertinent for even the largest online businesses to interact and network with the new age internet population.
As our world becomes hurriedly impersonal we find it more important than ever to embrace the high tech world which makes it so impersonal to begin with.
Blogging, SEO and cell phone search optimization will only get bigger and it would be wise for all in business to get informed and stay on top of current events.
In the end, those who survive and actually profit will be the businesses who engage the most.
Technology and social networks seem to be operating in uniform and I believe this is because no matter how impersonal the world gets we humans still crave personal relationships.
We truly want to know who we’re doing business with and we love to feel like part of something bigger.
I’d love to hear your ideas and thoughts.
What are you doing differently so that your online business may survive and become a success in this high tech social world?