Notice I didn’t say earn money online promoting value, I said providing value.
It’s ok to promote the value of what you’re selling so long as the product actually provides value.
I think that sometimes we get so hung up on advertising our product that we often forget to be sure our offer is sound and valuable to the visitor.
I’m not just speaking of the monetary terms, although our prices must be reasonable too….I’m more referring to what really makes a site, or any business for that matter, a true success.
Value……………Are you valuable to your audience?
If you aren’t the cheapest in town then is your product massively superior to your competition?
In the eye of the customer value comes first and price comes second.
If you sell information….is it the best information possible for your visitors and will it effect them enough to tell others where they got it?
If your site sells nothing but LCD TV’s you’ve got quite a bit of competition but you can still add value by providing the latest and greatest models, extremely fast shipping, after purchase follow-ups just to see if they’re happy, free gift wrapping, online customer reviews, free surge protectors and much more.
It all counts to the customer….they remember those kinds of things! Don’t you?
The added touches can go a long way on building customer loyalty and repeat purchases.
It can be tough to earn money online without providing real value to your visitors because competition in online markets are growing.
The good part is that 99% of your current and upcoming competitors will fail at this one simple little detail. They won’t give their customers any reason to come back or talk about their experience.
You, however, can earn lots of money online because you get it. You now understand the absolute necessity of providing value with every single transaction.
Offer them value and your visitors will reward you for it.