As an online marketer I’m always looking for result oriented ways to increase my organic website traffic.
I’ve found organic traffic to be the most highly targeted and profitable traffic coming to my websites.
Don’t get me wrong…all traffic can be good including paid traffic as long as it is targeted and reasonably priced but organic traffic is by far the best.
It’s also however the most difficult and time consuming to obtain but well worth it in the long run.
This stands to reason since the majority of organic website traffic is generated by search engines such as Google, Bing and Yahoo and the biggest chunk coming from Google.
You see….Google and the other big players are interested in only one thing and that is providing the absolute most relevant information to their clients.
So the idea, of course, is if you can be sure your web pages have the most relevant information for a particular keyword you can be sure to get lots of organic traffic.
Below are 4 ways I’ve used to substantially increase my organic website traffic.
Take a look at each page you want to increase organic traffic for and be sure you’ve used good SEO practices such as…
Using your keyword(s) in your title.
Applying alternative text to images.
Proper keyword density in comparison to amount of words on page. (roughly 2 to 3 percent)
Good meta descriptions and meta tags for each page.
A business phone number listed if available. (Looks more professional to search engines)
Proper anchor text used on each page for links.
Check for broken links frequently.
Quality Link Building
You should be constantly striving to build quality links for each web page you want to increase the organic traffic for.
Try to use the title of the page or your keyword as anchor text for each link you are building. For example….if you’re trying to compete for the keyword phrase ” stainless microwave ovens” your article or page title might be “Brand Name Stainless Microwave Ovens.” In this case I would recommend building your link anchor text using both phrases. Long tailed keyword phrases seem to be all the rage now so feel free to mix it up a bit but always making sure each link definitely includes the original keyword or phrase.
Always try to get your anchor text links displayed on relevant and quality websites as well. I don’t care what anyone says…PageRank is still a factor! So the more high pagerank links you can get using your keywords the higher your organic website traffic will climb. Just be sure the sites are in some way relevant and related to your product or niche.
Be sure to use an assortment of ideas for your link building campaign. ie…blogging, blog commenting, guest blogging, article marketing, image marketing, social bookmarking, etc.
Also…always seek out DoFollow sites to exchange links with. NoFollow sites and nofollow directories are acceptable if they have a high volume of traffic, relevant content and a targeted link building process in place.
Ease of Navigation
Keep all of your website and your inner pages easy for the visitor to navigate. Use keyword anchor text to switch between pages whenever possible.
Make sure you text is easy for the visitor to read and understand and free flowing with lots of white space if at all possible. Generally speaking, people don’t like to read big long paragraphs on their home computer or cell phones. It cause them to have to squint and makes it harder to read and enjoy.
If you can break your paragraphs into short 1 or 2 sentence paragraphs it will be much more pleasing to the visitor as well. When your website displays quality it cause more people to re-visit and link to it naturally.
Write Specific and Useful Content
By specific I mean narrow down your product or topics as much as you can per individual page and keep it extremely relevant to your meta description and meta keywords. In other words don’t just talk about “books” if your page keyword is “motivational books.”
Avoid duplicate content on your site. (the same content shown twice on your website)
Always be sure that your page offers the most value to a visitor as it possibly can. Avoid any kind of deception at all times.
Remember….the more valuable information your page has to offer…the more people will link to it and spread it around.
And don’t forget….the search engines are only interested in one thing and that is providing the most absolute relevant sites for whatever their customer types into that little search box.
You might also consider checking out a great little inexpensive book by Heather Lutze called The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing. Check out the reviews also. It can really help you understand how to put all this together and make sure your website is competitive in the search engine arena.
If you can become an expert at the above 4 things and remain patient you can increase your organic website traffic many times over.