The concept of blogging or writing a web-log has been around for quite some time but didn’t really make an impact on the mainstream population till about 1999.
Back then and even now most people wrote blogs for simple personal use as a way to connect with others around the world.
Those in the know, however, understand that blogging can also be used as a powerful tool to promote a business website.
It is not my intention to get into the specifics and technical aspects of blogging within this article because I have mentioned technical aspects in other articles. If you missed those pages you can find them here. Blogging for Success and then 20 Ideas to Help Your Blog’s Popularity. You might also read some of the related posts if time allows.
Instead my hopes are for you to truly comprehend just how important blogging can be to a modern thriving Internet business of any kind.
It has proven to be the most effective and least costly website promotion tool that I have for my business.
Blogging should be used as your way to create your own massive piece of highly sought after Internet Real Estate.
For example…..let’s pretend you have a 6 page business website which markets or sells hunting gear.
You noticed early on that the “hunting gear” niche has a sizable amount of competition on the net.
You’ve already submitted your site to directories, done some social bookmarking and exceeded your website promotion budget but just can’t seem to get over that hump.
One reason you still can’t get the kind of traffic you need to start really rocking is because you only have a 6 page website. Even though the site may be optimized properly, chances are it doesn’t have enough keyword depth and backlinks to both compete with your competitors and raise your site’s trust factor with the search engines.
This is where blogging can really help break things wide open for your business.
If you can find a way to write consistent useful blog articles about your product(s), then link to those website products from your blog articles along with proper keyword application and titles, you will soon notice that your site is becoming quite a bit more popular.
How soon you ask?
It depends on how often you blog and whether or not you apply good on-page optimization technique.
Generally speaking the more you write the higher your traffic will climb.
When traffic goes up more sales are generated for your business.
Sales are good for your business right?
Don’t be intimidated.
After much practice and plenty of frustration you will eventually learn how to find balance between providing great information for your readers and pleasing the search engines as well.
Once you get to that point you will completely understand what an awesome website promotion tool blogging really is.