When marketing a business online it’s always a good idea to make yourself knowledgeable in the area of local search and how it works.
The local search engine market is quite a bit easier to crack then a national or international search market simply because of much less competition.
This may seem like an obvious task to most but somehow it isn’t.
I’ve seen hundreds of local businesses in my city who have websites that are directed toward a national or international market with a complete disregard to their own local market.
Most of them use general keywords and tags as opposed to long tailed keywords tailored to the specific city where their business is located.
For example…a local carpet company in my area has a super nice website and their title tag keyword is “residential and commercial carpet cleaning” as opposed to “St. Louis residential and commercial carpet cleaning.”
This one little mistake can make all the difference in the world on how much business that company will get simply because when most people search for services on the Internet they typically type their local city name plus the keyword of whatever service they’re in need of.
The company also hasn’t taken advantage of Google Places which is a free service offered by Google allowing local businesses to be found for certain keywords related to their business. It will display the name of your business, a map to your business, phone number, website, business hours, etc. right at the top of the page when somebody types in the chosen keyword.
In addition, there are numerous other websites online whom are in the business of marketing local businesses online such as local.com, Yellow Pages Online, Hot Frog, Yahoo Local, Bing Local, Yext.com and the list goes on and on.
Just type the term “local” into a search engine and you will find more than you care to count.
By failing to use local search to market their business online they’re probably losing hundreds if not thousands of customers per year.
Can you afford to lose hundreds or thousands of customers per year.
Regardless if your company is a brick and mortar type with a website or strictly an online business, it’s just downright silly to pass on local search traffic.
I can tell you from first hand experience, there are plenty folks right in your area who would love to buy your product if only they new you existed.
Try adding some local search keywords to your websites, blogs, social networking sites, etc. to help market your business online.
I’m betting, when done properly, you’ll get a significant amount more visitors and customers just because they can find you now.