When done properly, adding affiliate links to your blog can be a relatively easy way to make money. Simply include links to products and services on your blog, then sit back and wait for customers to click them, earning you a nice paycheck for your referral efforts. Although the process is relatively simple, you have to know what you’re doing to be successful at it. There are specific strategies you’ll need to follow to make your marketing efforts lucrative.
Affiliate Marketing for Beginners — Six Tips to Help You Get Started
Learn how to do affiliate marketing right with these six tips:
- More is Not Merrier: Logically speaking, it seems reasonable that you’d want to fit as many affiliate links as possible on your blog. Clearly, more links equals more possibilities to make money. There’s just one roadblock standing in your way with this plan — a little thing called Google. When you jam too many affiliate links onto your blog, Google gets angry, and drops your page rank. It’s typically a pretty significant drop too. So technically you can have all the affiliate links you please on your blog, it’s just that no one will see them because your page rank will be so low.
- Include a Disclaimer: Your readers subscribe to your blog because they’re interested in what you have to say. If you recommend a product, they might purchase it because they trust your judgment. This is why it’s so important for you to place a disclaimer on your site if you’re using affiliate links. It’s better for you to be honest about this, than have them find out for themselves and feel like they’ve been duped. Writing a little disclaimer is quick and easy. Simply compose a few sentences stating that you do post affiliate links on your blog sometimes, but you only do so when you truly believe the product is worth promoting. Instead of simply using affiliate links to sell the products, use them to help your readers make wise purchase decisions.
- Perform Keyword Research: To receive enough clicks on your affiliate links to earn some decent money, people need to be able to find your site first. That’s why you must perform keyword research to find popular search terms to include in your text. Use a site like Google AdWords to search for terms relative to both the product and your blog. Once you find relevant keywords, choose words and phrases strategically, as you want them to sound natural in your text. Often times the most popular results will not flow easily with your text. Avoid those, as you don’t want to sound like a robot.
- Track Your Links: When possible, create tracking IDs for all of your pages containing affiliate links. This is important because you need to know which pages are earning you money and which ones are not, so you can make any necessary adjustments.
- Post Relevant Content: It’s important for the content on your site to be applicable to the links you’re posting. For example, you wouldn’t want to post affiliate links for women’s shoes on a sports blog with a predominately male audience. Not only will your readers feel like they’re being spammed, as this clearly does not add value to them, it also won’t work for you, as you’re not going to receive too many clicks.
- Test Drive Links: Before posting an affiliate link on your blog, test it out yourself. Obviously you’ll be making sure it works properly, but you’ll also want to make sure it’s not going to spam your readers. If someone clicks a link that results in an inbox assault, it’ll probably be the last time they click on any links you post.
Use these tips to get your affiliate marketing venture off to the right start. Although you may not initially see huge profits, give it time and if done right, you should be handsomely rewarded for your efforts.
Sara Collins is a writer for NerdWallet, a personal finance site that helps consumers stay informed about the best ways to save money.