Music Promotion

Jun
13

Easy Website & Marketing Tools for Musicians

by , under Music Promotion


Struggling to build your band or musician website on your own?

Need something a bit easier?

Check out Hostbaby! They’ve got a 30 day free trial plus some bonus marketing tools to help you market and grow your fanbase at the same time. Tools such as a professional blog, event calendar, a place to help sell your products and more.

Good rep from what I hear and well worth the $20 per mo fee.

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Nov
10

Promote, License and Sell Your Music Online

by , under Music Promotion

I recently found another way to help my faithful musician friends to promote, license and sell their music online.

There’s a new rising star in the music industry and it’s name is Broadjam.

It’s a cool new community of modern musicians networking to get their music out there.

Not only will they help you promote, license and sell your music but they also do monthly music contests so the artists can win cash and prizes.

The site already has over 100,000 registered musicians and music fans.


You can listen to new streaming indie music feeds, list your own music streams and download free music and mp3’s.

There are plenty of paid and free music promotion opportunities to go around.

Be sure to check out the licensing successes tab when you get to the site. You won’t believe how many of the members have already gotten their music licensed by TV shows, movies, publishers, MTV and etc.

I know, all too well, how important it is for unknown musicians to connect with others who have similar interests.

This could be your opening!

More importantly it’s another ideal way to promote, license and sell your music online to a whole new world of fans.

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Jul
09

Using SEO to Sell Your Music

by , under Music Promotion


What’s an SEO you ask and how the heck will it sell my music?

SEO or search engine optimization is the act of optimizing a website, blog or webpage to be highly accessible to Internet search engines through the use of proper key-wording, link building and on-page optimization.

Let’s say you’re in a band and you’ve been writing, playing out and recording for years.

You’ve always thought about selling your own original music and now you feel your sound just may be good enough to actually do it.

If you haven’t already been signed by a legitimate label you know you’re going to need to market your music by any means possible.

It just so happens that the Internet is one of the best ways to reach the largest audience.

Sell your music online like the labels do and keep most of the money instead of just the change!

Not only do you want to Sign Up for a FREE TuneCore account, save 15% on first distribution!

…..but you also want to promote your music on your own website and then use good SEO skills to get your songs on the first page of Google, Yahoo, Bing and other search engines.

Let’s pretend, for example, you have a song titled “Broken Promises.”

If you type the phrase “Broken Promises” into a search box such as Google you’ll see on the first page there are approximately 11 million results for that term. This means you have to make sure your song is on that first page because very few people are going to search through pages and pages of results to find your song.

As a matter of fact it’s a proven statistic that as many as 80% of the searchers make their purchase from a site on that first page.

Through the use of good SEO skills you can get your song to come up on the first page of all the search engines.

When you get it there you can just sit back and watch the money come in.

It’s possible you’ll also want to consider installing a superb flash music player on your site so your visitors can sample your music while at the same time easily adding a buy now button which then links to a payment page such as PayPal so your visitors can purchase the song after sampling it on your site. Purchase a player for your site now.

You can then use the SEO tecniques to get your band’s name at the top of the search as well as the rest of your songs or album titles.

Sell them individually or sell an album or sell both.

Digital music is where it’s at in today’s world!

Everybody now day seems to buy their favorite songs and store them in the laptops and desktops so they know exactly where to find it for the next party.

They just hook the speakers up to the computer and let the music flow!

Keep it professional and start using SEO to sell your music.

I think you’ll be pleasantly surprised at the results since 90% of the population doesn’t even know what the term SEO means.

Best Wishes!

Mar
12

Passion vs. Talent

by , under Music Promotion

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Passion is a sincere dedication to something specific.

Talent is a persistently practiced dedication to something specific.

There is a difference between the two.

For instance….I am a passionate musician. I love playing the guitar, keyboard and singing. I get excited when I’m playing music and could easily go for 6 to 8 hours without even thinking about it on any given day.


I am not, however, a talented musician because I fail to practice enough to become a talented musician. To be a talented musician I would need to practice my passion daily. Persistent practice would qualify me for talent.

Unfortunately passion doesn’t get you paid and talent usually does.

In shortest terms…..It’s wonderful to be passionate about something but it’s lucrative to be talented at something.

Jan
06

Blogging Your Band

by , under Music Promotion


Just wanted to take a brief moment today to let my musician friends know that you are absolutely missing the boat if you aren’t taking the time to blog about your band and it’s music.

If you haven’t already done so you should purchase your own domain and make sure you use the band’s name as the domain name. Set up a blog preferably through the likes of WordPress.org which is a free blogging platform and probably the best I’ve seen and start blogging about your band and the music you play and write.

Believe me when I tell you that your fans want to know what the band did last night! They want to know how many beers you had, where you played, and if Johnny got drunk again or not.

You need to be able to get close to the fan base. Open up a comment section on the blog and try to spark conversation. It would be best if just one of the band members could personally write new posts everyday or at least every other day.

Try to keep the blog posting as consistent as possible. Tell your fans everything you guys are doing. This will spark conversation in the comment area and be sure to always answer the comments.

Before you know it you will have an entirely new fan base building. Probably one that you didn’t even know existed.

Your readers will spread the word about the blog for you and it will only generate more interest and a bigger base.

If you haven’t already done so, start blogging your band today.

Best Wishes!

Dec
07

Where Did You Hang Your Thinking Cap

by , under Article Marketing, Blogging, Business, Everything Else, Internet Marketing, Music Promotion


This will probably show my age but I remember back in the day when somebody said “put on your thinking cap” they really meant “use your mind or your brain”. Think and be creative was the general consensus.

Thinking about what you’re doing before you do it can be tough for some of us because we can’t remember where we last hung our thinking cap. In other words, it’s difficult sometimes to get the creative juices flowing.

I struggle with this problem more than I care to talk about. The thing you have to do when you’ve lost your thinking cap is find something to relax your mind enough to remember where it’s at.

For me it’s cooking. I like to cook. I mean the physical act of standing over the stove and making a meal for me or my family is something that I enjoy. It relaxes my mind and allows me to think. There have been numerous times when I have been cooking a meal and have thought of ideas for song versus, articles, ideas for the website and much more. I know it’s weird but it works for me. It helps the creative side of my mind to show itself.

When I cook I am able to remember where my thinking cap is and use it. There are other things that work for me also but none as well.

The human mind is a wonderful tool not to be underestimated. The problem for most of us is that it only works extremely well some of the time. It’s difficult to harness the power.

Try to find your thinking cap. Put it on and remember where you hang it when you’re finished so you can easily go back and wear it again the next time you need it.

Best Wishes!

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Dec
01

Daring You To Grow

by , under Blogging, Business, Everything Else, Internet Marketing, Music Promotion


Do you know the difference between successful and unsuccessful people?

Successful people aren’t scared to grow. They set goals in their lives and then they start on the road to obtain them. Once they have obtained those goals they set new ones and start the procedure all over again. They don’t worry if they fail along the way because they knew from the beginning there could be some challenges to get the end result. People like this are certain of their outcome and they remain sure.

Successful people have fears like any other human being except they dare themselves to grow on a daily basis. They encourage personal growth to everyone they come in contact with.

Unsuccessful people have goals too. The only difference is that they’re scared to grow. They allow the fear of failure and rejection to hold them back. Unsuccessful people make excuses to themselves and others as to why they haven’t achieved their goals.

An unsuccessful person will typically start on the path to personal growth and positive goals but become easily distracted by hurdles and challenges. They lose their sense of focus and become lazy and eventually give up.

Personal growth is a necessary component of success. Anybody can succeed at any life goal with determination, focus and a little elbow grease. Try to anticipate your obstacles and challenges in advance. If a few more pop up unexpectedly don’t give up. Get stronger and overcome them.

Grow!

Best Wishes


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Nov
15

Inject a Bit of You Into Your Online Business

by , under Blogging, Business, Internet Marketing, Music Promotion


Things not going well? Business a little slower than you would like it to be? It could be that you just need to inject a little bit of you into your online business.

I know this is tough to do. I used to be kind of a private person myself. For many people it can be very difficult to put yourself out there and be subjected to scrutiny. Maybe we would do well to remember that our morals and ethics belong to us.  So let’s stand on them.

Consider letting your audience know the real you. Sure you may occasionally come across a few that disagree with you but that’s ok too. Every man or woman has the right to their own opinion. At least the majority will respect you for clearly stating who you are and what you’re all about.

I don’t believe the Internet is much different than the real world in that people still want to get to know other people they are associating themselves with. Most tend to do business and associate with others who share the same moral and ethical background.

Does your audience know who you are?

Best Wishes

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Nov
11

Set Your Goals and Shut Up!

by , under Blogging, Business, Internet Marketing, Music Promotion


It is my personal belief that if you want to truly become successful in life you must learn to set your goals and shut up. If you share your goals with the world you are only opening them up for criticism. People will begin to tell you it’s not possible. You can’t do it. You’re crazy! After you hear enough of this kind of talk you may begin to believe it yourself. This will eventually cause you to give up.

Many are never taught the importance of goal setting. It could be that the act of setting goals simply wasn’t important in their family structure.

I personally came from humble beginnings. The only goal worthy of talking about was to get a job and keep it. It was more important for my father to have a regular job which enabled him to keep food on the table and a roof over our heads. That was the goal!

It wasn’t until I began my professional career in the automotive industry that I really learned the value of goal setting. Luckily, I had a great mentor who taught me the importance of setting a goal, keeping it to myself, achieving it and then moving on to bigger and better new goals.

You can accomplish darn near anything if you really want it bad enough. If you’ve already figured out what makes you happy in life, there’s not much more to do than set some reasonable goals and go after it. Write them down and possibly even frame them if it helps and then keep them to yourself unless the person you are telling shares the same goals with you.

Keep failure in it’s place. Know that failure is a part of the process. You may fail quite a few times before you actually succeed at your goals. If you never fail at anything how will you ever learn? A fear of failure will only serve as an excuse.

It has been said that Thomas Edison had over 10,000 failed experiments before he ever turned on his first light bulb. Sam Walton, the founder of Walmart, had quite a few stores fail before he finally introduced his mega discount store chain to the rest of the world.

Think of all the great actors and musicians that we see and hear on the radio and television. How many of them do you believe aced their first auditions? Not too many I bet. The difference is that they got back up on the horse and tried again. They knew what their goals were and nothing was going to stop them.

Set your goals. Keep them to yourself and then make it happen!

Best Wishes

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Nov
04

Using The Internet Properly To Market Your Music

by , under Music Promotion


Are you really using the Internet properly to market your music? I mean sure, you’re probably submitting your music to all the music directories and Internet radio stations like everybody else is. You might even be paying somebody for these services. The real question is are you really taking the time to dig in and learn about marketing your own stuff?

Do you even have a website for your band? Hopefully you do because now days it’s an absolute must. More importantly, you should be taking the time to learn about driving traffic to your band’s website. You do want the world to hear your music, right?

There are technical aspects that you can apply to your site to get tons of free or organic traffic to your band’s website using techniques such as search engine optimization, article marketing, website memberships, newsletters, social networking, email marketing and much more. It’s hard to get new fans if they don’t even know your band exist.

If you aren’t doing these things yourself you are seriously doing your band a disservice. It doesn’t take a lot of effort once you know what you’re doing. It just means that you’ll have to work at it a couple hours during the day before your gigs.

The major websites who are charging you your hard earned money to attract new visitors to your band’s site already know this information. They know how to use this technology to drive traffic to your band’s site and that’s why they’re charging you for the service.

Consider reading more about marketing your music on this blog. It will definitely teach you the steps to get a large steady flow of new visitors to your band’s site and also how to market to your fans.

Nobody will do the job as well as you because nobody will care as much as you do. Begin using the Internet to your advantage and properly market your music to the world.

Best Wishes!


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