Tag: Google

Sep
16

What is Website Content? Why is It Still King?

by , under Blogging, Business, Internet Marketing, Website Traffic Generation

Website content is any means of information that is uploaded to a certain domain or website. It doesn’t matter if we’re referring to images, text, audio, links, logos, buttons, charts, etc. The very first time you publish to your website you have content.

Most of you are probably saying I already knew that, however, I’m willing to bet many people who read this article now and in the future will not know what the term “website content” means. We can’t always assume that everybody knows what we know. This is why content is still king with the major search engines and always will be. The big players such as Google, Yahoo, Bing, MSN and all the rest understand that their job is to get their customer an answer. Not only just an answer but the best answer. Their customer’s are all of us typing words and phrases into search boxes on the Internet when we want to find something. I’m not saying that the search engines won’t throw you a curve from time to time but the fundamental principle of searching won’t. When you type a word or phrase in that search box you are expecting to be taken to a page that has multiple listings of quality information that you can use. This is why Google is the biggest most powerful search engine on the planet. It’s because when you tell them you want to find something on the Internet they go and get exactly what you want. Don’t get me wrong. To truly reap the benefits of highly target organic traffic as well as pay per click you still have to do the other necessary evils depending on which nitche your website category is in. Yes I am again discussing one way back links, on page SEO and alt text and such.

Many webmasters have argued different points over the years as far as what really brings in the traffic. Is it back links or is it great content? The true answers are hidden by the likes of Google, Yahoo and the rest. If they let the world know their exact algorithm it would be duplicated quickly and would hurt their positions as the world’s premier search engines.

So the bottom line is this. If you want a website that will break through to the other side of high flowing dedicated traffic then you need to make sure you comply fully. Do the SEO work, use the proper key wording and tags, create plenty of good strong back links and above all make sure you always have viable and usable content. Know that if you are missing any of those items it will not help your website but instead will hinder it.

Hopefully this will help answer some real questions about website content. Think about what your keyword is and tell your user everything they could possibly need to know about that keyword. The search engines will then reward you well for helping them out by sending you more and more visitors.

Understand this article and you will understand why you always hear the term “Content is Still King.”

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Sep
07

Blogging for Success!

by , under Blogging


“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” ……..Herman Cain.

For those of you who have read my articles and previous posts you know and understand I am big on using the words “multiple streams of income”. The reason is because I personally believe that to be very successful online you need to set up multiple ways to get paid. If you are going to make alot of money then you should be experimenting with many different online ideas and concepts. I have listed multiple ways to do that on this website and blog and will continue to list more in the future. Today I want to discuss what I call the “central bank” for your online career. If you really want to make a living from home and earn enough money to make a difference in your life there are 2 main factors that will help you succeed in your quest. First you must create your website and then follow it up and drive traffic by building and promoting your blog.

Build Your Website

  • First you need to set up your own website. I have recommended a few methods to use in previous blogs. Look into HostGator Web Hosting and also check out Ken Envoy’s newsletter and his company Site Build It! Both HostGator and Site Build It are miles ahead of their competition in terms of usability and customer service. Try HostGator first to keep the cost down and if you can afford them both then absolutely go for it.  You are only increasing your chances of stronger profits. These are both outstanding companies and the best part is they will both pay you very well along the way if you choose.
  • Take your time and think of a great domain name. Preferably using a keyword related to your business.
  • Think in terms of Business Branding. You want your site and it’s name to be known well!
  • Learn as much as possible about and try to find niche products.
  • Add great content that is helpful to your visitors and easy on the search engines. (Mostly all typing and copy and paste)
  • Make your website “Sticky” – (Great stuff that people keep coming back for….useful…helpful)
  • Add secure and safe check out procedures if you have a web store  or plan on selling your own product.
  • Do not publish too soon!!!!
  • Learn about and apply proper use of meta keywords and descriptions for each page on your site.
  • Make your website easy to understand and follow.
  • Make your site easy to access by all browsers.
  • Learn all there is to know about Search Engine Optimization. (Lots of  SEO info. on this blog)
  • Always test your site before publishing as well as an ongoing basis for broken links and errors.
  • Use “Keywords” in your titles on each page.
  • Add alternative text to your site’s images so the search engines can read them. Remember search engines only read text.
  • Monetize your site by adding Google Adsense. Let Google pay you for your advertising space.
  • Add affiliate links if you wish. I actually recommend it even if you are selling your own product on the site. Do not be embarrased to offer affiliate links. Just make sure the ads are related to your site’s content and also make sure they are products that can benefit your visitors. There is nothing wrong with a company charging a fee for a great product. People don’t expect great things to be free. The company should be paid and so should you for allowing them to advertise on your site.
  • Write a good “about us” page so your visitors understand and know who you are and what you do.
  • Add a privacy policy
  • Test some more and when you’re absolutely ready go ahead and publish it to the world.
  • Sumit your new website address to all the major Search Engines, Directories…ie…Google, Yahoo, Alta Vista, Bing, Aol, All The Web…etc….etc.
  • Start building one way back links to your site. (Very important in gaining new traffic)
  • Sign up with Google Analytics to track your progress and your visitors to see what works and what doesn’t.
  • Stay on top of it.
  • Enjoy what you do.
  • Keep success in your mind.

Now Build and Publish Your Blog

  • Most good web hosting companies will offer you a blogging platform at no additional charge. I will discuss WordPress.org because it is offered free with the HostGator Baby Croc Package and because WordPress.org in my opinion is the best blogging platform offered today in regards to Usability and Design.
  • Sign up for the WordPress.org account.
  • Take a day or two to read about WordPress and understand the different functions, plugins, themes, tools, links, profiles, etc which are now at your disposal.
  • Choose a usable blog theme. Make it a custom theme if you can afford it.
  • Click plugins on the left side of your WordPress control panel and then click add new plugin.  In the “add plugin” search box type “All in One SEO” or “Platinum SEO” . Download and activate one of these two plugins. I personally prefer Platinum SEO because it has a few more helpful tools at your disposal in the settings. Take the time to learn how these plug-ins work.
  • Decide on a title for your first blog post. Use keywords in your titles and don’t take the title process lightly. A good title can make the difference on small amounts of visitors and huge amounts of visitors.
  • Keep the body text between 250 and 650 words.
  • Write great content related to your website and useful to your audience.
  • Be careful to not write too many sales ads.
  • Sprinkle keywords carefully into your article like an hourglass. Maybe one in your title. A few in the opening statement. A few less in the body. A Few more in your closing or summary. Don’t over do it.
  • Keep your readers first in your mind. SEO tactics should be second.
  • Use Post tags on each article.
  • Create links to your website.
  • Keep up with all the great plugins to make your life easier
  • Learn about and add an Rss Feed.
  • Have an opt in email form to build a customer database.
  • Add Google Adsense to your blog to gain more money from Google for allowing them to advertise on your site.
  • Add affiliate links and advertisement to your blog but make them helpful and useful to your readers and visitors. Think again in terms of niche products.
  • Always publish your post only after testing and making sure everything is in place and working order and to your satisfaction. Never hurry!
  • Add your blog to social marketing and bookmarking sites…ie…Facebook, Twitter, Digg, Blogger.com, Blogged.com, Technorati..Delicious, Stumble Upon,..etc…etc. Use social book marking  and marketing to your advantage website and blogs advantage. There are millions of interested readers out there.
  • Like your website the success of your blog requires creating quality one way back links to it as well. Add more back links. Make sure the links are websites which are related to your site’s content with higher Google Page Ranking if possible. This will secure even more traffic and visitors.
  • Get a rhythm down. Don’t write too little and don’t write too much. Once a week or so should be sufficient.
  • Be aware of Google Page Ranking but don’t get too tied up in it too soon. Good Page ranking also comes with good content unless your niche is very competive in which case it will take longer to rank high and will require more quality back links than other niches.
  • Be sincere!
  • Be friendly!
  • Partner and Network with as many people and businesses you can. Hopefully related to your website and blog content.
  • Enjoy yourself! Have a blast. Interact with your visitors!

And the list goes on and on! If I missed a few due to time restraints feel free to add your ideas in the comments. Feel free to link to this page or bookmark it and use it as a reference while you’re working. Remember you will never stop learning. The day you do is the day it’s over with! Perform all the steps listed here and you will be well on your way to a rock solid income to be proud of. You will be blogging for your own success.

Best Wishes!

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