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20 Reasons Why Your Product Isn’t Selling

Almost anything of value can be marketed on the Internet. Here is a list of 20 reasons why your product may not be selling.

1. You’re not properly displaying the features and benefits of the product.
2. Product is not being displayed to a targeted visitor. (trying to sell TV’s to somebody in search of shoes)
3. Your product isn’t selling because you have no call to action (not asking for the sale)
4. No business base (no website)
5. No opt-in form (no way to keep visitors and future customers informed)
6. Website shows a lack of professionalism (too many misspelled words, site not user friendly, etc.)
7. Product checkout not secure.
8. Your product isn’t selling because your ad copy is too pushy (people don’t like to be sold…they buy what they need or want)
9. Lack of credibility (you must build trust with your visitors)
10. Sub par product (has no real value to the visitor)
11. Lack of ad copy testing (You haven’t tried multiple ad copies)
12. Lack of Sincerity (Visitor doesn’t feel you are genuine..you don’t care about their needs…just the sale)
13. One of the biggest reasons your product may not be selling is a lack of website traffic, SEO Site Promotion, key-wording, optimization (not enough people viewing your product)
14. Lack of advertising (again…not enough people viewing your product…no product awareness)
15. Product improperly displayed on site ( placed on bottom of page instead of top…no visibility)
16. Price is too high (when compared to similar products)
17. Price is too low (when compared to similar products…visitor perceives product is no good)
18. Product has no distinction (market is flooded)
19. Lack of return policy (shows you have no faith in your product)
20. Many people fail to sell their products because the shipping rate too high for physical products (when compared to industry standards….Customer feels ripped off)

If you can get the first five correct you are already well on your way to success. The rest is all fine tuning.

Please feel free to post your comments if you have something to add to the list.

Best Wishes!

Why Can’t I Just Blog For A Living?

Nobody says you can’t just blog for living. There are bloggers who make a fortune with their blogs. The thing to remember is those who are making the fortune have been established for quite some time and they really understand their customers as well as the ways of the Internet. Most of them have been established for 4 to 5 years minimum.

It’s just not as simple as getting a domain name, a blogging platform and writing a post everyday. You have to monetize your blog. You have to treat it like a business. You must work hard and stay focused. You need to be constantly working on ways to get new visitors. After some time your business will begin to show profit and steadily increase but don’t expect to get rich overnight. As with any other business it’s going to take a little love and a lot of dedication to make it successful.

Obviously, earning a living could mean different things to different people. Some folks may only need to make $1,500.00 a month where others may need to make $20,000.00 a month. It’s all relevant.

If your blog is relatively new you can expect things to be quite slow for the first year or maybe even a little more. I’m not saying a new blogger couldn’t possibly get a huge long term spike in traffic from a guest blog post or something of that nature because it’s entirely possible. This can certainly happen if you put a new spin on an old favorite subject and a well known high traffic blogger picks it up and decides to publish the article on his blog.

Whether it be your hard work, your creativity, your unwillingness to quit or a combination of all three, sooner or later your traffic will rise steadily. You could also pay for some of your traffic. Spend some money and get a few press releases and watch your traffic spike tremendously.

With a steady high flow of traffic you can do pretty well just by displaying Google AdSense ads and maybe some in content text ads like Kontera.

Just try to always keep the future in mind and know that the real money will be in marketing products whether it be your own product or somebody else’s. This is why it’s so important to have your own opt in form and email provider set up. Your list will ultimately be where your money is made.

If you plan on using your blog for a business you simply have to treat it as such. Sooner or later it could become your living!

Best Wishes