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Content Relevancy Is Still Key

I have three different websites now and the biggest thing I have learned to date is that the relevance of your content is still the key to high traffic. The speed of the site, links, looks and ease of use are all important but the actual content carries more weight than anything else.

To be more accurate, content relevancy as related to your site keywords is the true driving force behind your website traffic.

For example, this site has quite a few articles related to Internet marketing but the articles are all over the place. At times, I will write about article marketing, music marketing, content, affiliate marketing, motivation, internet sales and so forth.

The site is not directed to one particular market.

I still get a solid amount of traffic, however, my new sites get quite a bit more traffic when compared to the kind of traffic I received from this site when I first created it. The reason is because the new sites are focused on one subject.

In other words, the content on both new sites are extremely focused on 1 or 2 keywords as opposed to 10 to 12 keywords. This makes the content for those sites extremely relevant to the keywords thus driving more free organic search engine traffic.

I’ve also noticed the same goes with article marketing. If I keep the content that I write on ezines and other outlets fresh and focused they seem to do much better by way of traffic to the article.

I guess the point I’m trying to make is this.

When building your sites, try to pick a subject that you are deeply interested in and write about only that subject. Keep your site keywords limited and stay up to date on the subject. If you can do those things you will always enjoy a large amount of free organic search traffic.

Here’s a video of Google’s Matt Cutts talking about the weight Google carries on content relevancy as opposed to site speed.

Short Keywords and Long Tail Keywords

As if you don’t already have enough to learn, today I’m going tot talk a bit about short tail and long tail keywords.

For many years now you have been told to optimize your site with relative keywords to your content. If you want to get organic search traffic or any search engine traffic for that matter your keywords must be optimized properly.

Recently you may have noticed a new term being thrown around by the name of “long tail keywords”.

Don’t let this confuse you. The long tail keyword is just a longer form of a keyword you are already using to help narrow the niche. By using long tail keywords it is possible you could gain some additional traffic to your website by using keywords that many other sites don’t use.

For example, if one of your site’s primary keywords is “coffee cups” you may also want to use the keyword “white porcelain coffee cups”. People who surf on the Internet are getting smarter about their searches. They want to narrow the search down as quickly as possible to find what they are looking for. The major search engines understand this as well and are happy to oblige.

The longer keyword or long tail keyword won’t get as much search traffic but it also won’t have as much competition. Basically you are just narrowing the keyword down to gain higher page position on the search engine ranking. Obviously it’s better to have your keyword on the first page that pops up as opposed to the second page.

More than likely you will still gain most of your traffic from the short tail popular keywords but if you don’t incorporate the long tails you are essentially leaving traffic on the table for somebody else to get.

If you’re wise you should be using both to gain as much traffic as possible.

Best Wishes!