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The Business of Online Marketing

It took a while to figure out the title of this post. Why? The title, whether in other online articles or on your blog is so very very important. I decided to call this one The Business of Online Marketing. The reason is because I want everybody to know just how excited I am about this.

First of all let me just say that I certainly do not advocate or want a bunch of people to go out and quit their jobs. If you’re thinking about starting your own online business then I definitely applaud you for it but do it on the side for a bit until you fully understand it. The business of online marketing is very fast paced and very competitive. It can also be very difficult to grasp for quite some time. What really hooks you and is so rewarding is that once you do finally grasp it and figure out what’s really going on inside the Internet, including search engines and all their friends, then you begin to understand just what has been accomplished and more importantly what can be accomplished.  If you’re using your tracking tools properly you start to see more and more visitors coming to your site.

It will seem like forever before all of your hard work starts to pay off but then all of the sudden one day you see money has been added to one of your accounts. Somebody has bought something! This lifts your spirits somewhat. Then it will seem like another eternity before your next sale. During that time you start to second guess yourself and you start changing things up. You dig in and learn more and get even more technical. All of the sudden it begins to dawn on you that the Internet’s true reason for existence was and still is for mankind to learn! This is the part where it gets so exciting. You get another sale and another! You have just then at that very moment figured out that people are not stupid. In fact people are very smart and they want to get smarter. You now understand that people are happy to trade their hard earned and hard saved money for something that first of all teaches them something and second of all has value to them. They must be able to use your product to better their quality of life. In essence when you help your customers they will help you!

From that point on you are so excited and dedicated to your online business that it’s not work anymore but you’re still getting paid. It actually may be one of the most exciting things you’ll ever get to experience in your life simply because of the power and reach of the Internet. Currently per Internet World Stats there are 1,668,870,408 World wide regular Internet users. That’s with a (B) as in Billion! If you’ll notice these stats are only penetrating 24.7% percent of the total population. That means it hasn’t even grown half way yet. The Internet and it’s audience is going to get so much bigger. There’s room for everybody!

I’m going to continue giving everybody as much advice as I possibly can for as long as I can. I will show you lots of opportunities and possibilities that you will have to decide whether or not they will work for your current situation. Everybody reading this article is smart enough to know when they’re being fed a line of crap or when they’re getting the real deal. Don’t fall for the crap. Do your research! Here are a few other solid thoughts that will help you soundly in the business of online marketing. Make an impact, learn the art of article marketing and use it wisely to offer the world a product that will make their lives better, always do your homework, be honest with your audience and allow them to be honest with you, don’t let impatience get the best of you, never believe that you know everything, treat people well, find the people and businesses you trust and learn from those who have learned before you. Be that person I just wrote about and you have no choice but to do very well for yourself and your customers!

Some of you have already began to learn about this historic company but for those of you who haven’t – Here is one of the most successful online marketing businesses in the World. Find out why? Visit Site Build It! Learn and Understand!

Best Wishes

Blogging for Success!

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” ……..Herman Cain.

For those of you who have read my articles and previous posts you know and understand I am big on using the words “multiple streams of income”. The reason is because I personally believe that to be very successful online you need to set up multiple ways to get paid. If you are going to make alot of money then you should be experimenting with many different online ideas and concepts. I have listed multiple ways to do that on this website and blog and will continue to list more in the future. Today I want to discuss what I call the “central bank” for your online career. If you really want to make a living from home and earn enough money to make a difference in your life there are 2 main factors that will help you succeed in your quest. First you must create your website and then follow it up and drive traffic by building and promoting your blog.

Build Your Website

• First you need to set up your own website. I have recommended a few methods to use in previous blogs. Look into HostGator Web Hosting and also check out Ken Envoy’s newsletter and his company Site Build It! Both HostGator and Site Build It are miles ahead of their competition in terms of usability and customer service. Try HostGator first to keep the cost down and if you can afford them both then absolutely go for it.  You are only increasing your chances of stronger profits. These are both outstanding companies and the best part is they will both pay you very well along the way if you choose.
• Take your time and think of a great domain name. Preferably using a keyword related to your business.
• Think in terms of Business Branding. You want your site and it’s name to be known well!
• Learn as much as possible about and try to find niche products.
• Add great content that is helpful to your visitors and easy on the search engines. (Mostly all typing and copy and paste)
• Make your website “Sticky” – (Great stuff that people keep coming back for….useful…helpful)
• Add secure and safe check out procedures if you have a web store  or plan on selling your own product.
• Do not publish too soon!!!!
• Learn about and apply proper use of meta keywords and descriptions for each page on your site.
• Make your website easy to understand and follow.
• Make your site easy to access by all browsers.
• Learn all there is to know about Search Engine Optimization. (Lots of  SEO info. on this blog)
• Always test your site before publishing as well as an ongoing basis for broken links and errors.
• Use “Keywords” in your titles on each page.
• Add alternative text to your site’s images so the search engines can read them. Remember search engines only read text.
• Monetize your site by adding Google Adsense. Let Google pay you for your advertising space.
• Add affiliate links if you wish. I actually recommend it even if you are selling your own product on the site. Do not be embarrased to offer affiliate links. Just make sure the ads are related to your site’s content and also make sure they are products that can benefit your visitors. There is nothing wrong with a company charging a fee for a great product. People don’t expect great things to be free. The company should be paid and so should you for allowing them to advertise on your site.
• Write a good “about us” page so your visitors understand and know who you are and what you do.
• Add a privacy policy
• Test some more and when you’re absolutely ready go ahead and publish it to the world.
• Sumit your new website address to all the major Search Engines, Directories…ie…Google, Yahoo, Alta Vista, Bing, Aol, All The Web…etc….etc.
• Start building one way back links to your site. (Very important in gaining new traffic)
• Sign up with Google Analytics to track your progress and your visitors to see what works and what doesn’t.
• Stay on top of it.
• Enjoy what you do.
• Keep success in your mind.

Now Build and Publish Your Blog

• Most good web hosting companies will offer you a blogging platform at no additional charge. I will discuss WordPress.org because it is offered free with the HostGator Baby Croc Package and because WordPress.org in my opinion is the best blogging platform offered today in regards to Usability and Design.
• Sign up for the WordPress.org account.
• Take a day or two to read about WordPress and understand the different functions, plugins, themes, tools, links, profiles, etc which are now at your disposal.
• Choose a usable blog theme. Make it a custom theme if you can afford it.
• Click plugins on the left side of your WordPress control panel and then click add new plugin.  In the “add plugin” search box type “All in One SEO” or “Platinum SEO” . Download and activate one of these two plugins. I personally prefer Platinum SEO because it has a few more helpful tools at your disposal in the settings. Take the time to learn how these plug-ins work.
• Decide on a title for your first blog post. Use keywords in your titles and don’t take the title process lightly. A good title can make the difference on small amounts of visitors and huge amounts of visitors.
• Keep the body text between 250 and 650 words.
• Write great content related to your website and useful to your audience.
• Be careful to not write too many sales ads.
• Sprinkle keywords carefully into your article like an hourglass. Maybe one in your title. A few in the opening statement. A few less in the body. A Few more in your closing or summary. Don’t over do it.
• Keep your readers first in your mind. SEO tactics should be second.
• Use Post tags on each article.
• Create links to your website.
• Keep up with all the great plugins to make your life easier
• Learn about and add an Rss Feed.
• Have an opt in email form to build a customer database.
• Add Google Adsense to your blog to gain more money from Google for allowing them to advertise on your site.
• Add affiliate links and advertisement to your blog but make them helpful and useful to your readers and visitors. Think again in terms of niche products.
• Always publish your post only after testing and making sure everything is in place and working order and to your satisfaction. Never hurry!
• Add your blog to social marketing and bookmarking sites…ie…Facebook, Twitter, Digg, Blogger.com, Blogged.com, Technorati..Delicious, Stumble Upon,..etc…etc. Use social book marking  and marketing to your advantage website and blogs advantage. There are millions of interested readers out there.
• Like your website the success of your blog requires creating quality one way back links to it as well. Add more back links. Make sure the links are websites which are related to your site’s content with higher Google Page Ranking if possible. This will secure even more traffic and visitors.
• Get a rhythm down. Don’t write too little and don’t write too much. Once a week or so should be sufficient.
• Be aware of Google Page Ranking but don’t get too tied up in it too soon. Good Page ranking also comes with good content unless your niche is very competive in which case it will take longer to rank high and will require more quality back links than other niches.
• Be sincere!
• Be friendly!
• Partner and Network with as many people and businesses you can. Hopefully related to your website and blog content.
• Enjoy yourself! Have a blast. Interact with your visitors!

And the list goes on and on! If I missed a few due to time restraints feel free to add your ideas in the comments. Feel free to link to this page or bookmark it and use it as a reference while you’re working. Remember you will never stop learning. The day you do is the day it’s over with! Perform all the steps listed here and you will be well on your way to a rock solid income to be proud of. You will be blogging for your own success.

Best Wishes!