moderndaypeasants.com

Add Some Integrity to Your Email Marketing Campaign

There is something to be said about integrity. A person who has integrity will typically adhere to moral and ethical principles. An Internet Marketer who can add a little bit of this well needed trait into their email marketing systems is sure to do well for themselves and their customers.

Statistically speaking your job is to get your product in front of your customer 6 to 7 times before they will actually buy. Wow….that seems like a lot doesn’t it?

It is a lot…..but it’s only an average. It’s a statistic. Some will never buy because they will delete your email before they ever even open it up. Others will buy on the first mail sent to them. For most people it takes 6 to 7 times of viewing a product before they purchase.

With those things in mind that pretty much sums it up to one very important factor. To profit from an email marketing system you’re going to need volume. You need a large list.

I don’t want to get back into the ways of acquiring that large list. You know you’re going to need to be creative. Give your visitors a good reason to sign up!

The point is this. If the law of average says you’re going to have to show the product to the customer 6 to 7 times then you darn well better do it with some integrity. People will shut you down quicker than flipping a light switch. This means you need to seriously woe them.

Send them new and extremely valuable information with each email you send. The product should be second in nature unless the valuable information is the product. Think about why they came to your site in the first place. Use your analysis and charts and grafts to really learn what your visitor needs. Then offer it to them.

In the end most will buy from you because you have given them what they want or need, you have clearly demonstrated the benefits and you have added some integrity into your email marketing system.

Best Wishes

Complacency Kills Personal Growth

Dictionary.com defines complacency as – a feeling of quiet pleasure or security, often while unaware of some potential danger, defect or the like; self-satisfaction or smug satisfaction with an existing situation, condition, etc.

These words ring so true to me and if you bare with me I’ll explain why. First I believe it’s time I formerly introduce myself to everybody. Hopefully there are questions about who I am.  If I’m really lucky some of you have seen my name on plenty of the articles on this website and maybe in some of the niche categories, ezines, forums and blogs as well as some of the article directories out there such as eHow.com, Ezine Articles, ArticleBase.com and GoArticles.com. It’s important for me to keep my name visible. At first I wasn’t sure about plastering it all over the website and the Internet but now I am glad I did. I’ve decided to be proud of what I’m up to these days!

It’s been about a year now since the early inception of Modern Day Peasants. I started this website and blog with the intentions of helping musicians and anybody else who wants to learn how to get a leg up in this world. I firmly stand by that! For the most part we are all Peasants living in a modern day world. Music is something that really makes life a better place for me and many others. I love to play and record and have for years but unfortunately I’m a better writer than I am a singer. I have great admiration for musicians because of their struggles and  hardships they must endure on their journey in getting paid to do what it is they love.

It shouldn’t be any secret that I do this for the advertising money as well. I mean that’s why you start a website right? I guess it could be because you have something you want to tell the world but that’s getting off the point a bit. For me it’s about sharing valuable information I’ve obtained over the last few years with everybody I can so they may better themselves. The money is good too. This is what I enjoy doing!

You see, I spent 16 years of my life working my butt off trying to get up the corporate ladder as a consultant in the service and repair end of an automobile dealership. It was a decent business to be in. I met lots of people and good friends. The problem was that it got to a point to where it became stagnant to me. The business pays you pretty well and kind of pulls you in and makes you complacent.

This brings me to the reason behind the title of this particular post. I had many mentors in the car business along the way but the one who influenced me the most was a good friend and the owner of the dealership I worked for at the time. We started working together in the beginning of my “career” in the auto world. He was my big boss and very young to own a car dealership. At that time Brian was 38 years old and making over half a million dollars a year and enjoyed everyday of his life not just because of the money he made but because he truly liked helping people acquire transportation and working with a variety of different people. I was about 21 at the time. He loved his business very much and I had never seen anybody so excited about what they do. He was though! The very first meeting we ever had he told me to never ever become complacent in life. It kills personal growth he said.  I nodded in agreement.

For some reason Brian and I hit it off early on and he tought me many things over the years about loving what you do and getting rewarded for it. He was so successful because he truly loved that business. I did not, however, love the car business. I just happened to be good at mimicking my friend and acting like I enjoyed it. In the real world I was more introverted unless I was around a customer because I wasn’t truly happy being there. If a customer was with me I would put on the outgoing happy social act. I got stuck! I was complacent in that business for years simply because the money was decent.

Later I discovered my personal complacency cost me so much more because I could have been gaining my own personal growth and tapping my thirst for inside knowledge about the Internet much earlier in my life than when I did. With proper training and a little bit of foresight the Internet can make anybody’s dream a reality simply because it is so vast. I find it fascinating and intoxicating. It’s also much easier for me to relate with people in general on the web. I suspect because there are more of you like me out there. I guess getting back to current times hindsight really is 20/20.

The point is I’m in my late 30′s now and about three years ago I finally heard what my friend Brian had warned me about so many years before. I had allowed complacency to kill my personal growth and decided I was going to make the necessary changes to better my quality of life. I left that business and self studied my way to a newer happier life.

I dove deep into the realms of Internet Marketing for three years straight and it has brought me here. Better late than never.  Don’t let complacency kill your personal growth too! If you aren’t happy with the life you currently own and the direction it’s heading. Make a change! If you need some help along the way and you find those changes leading you toward the wonderful and diverse world of Internet Marketing and web based businesses with some added music to boot this site can help you greatly. If you ever have direct questions I will always be happy to help.

Here’s to our continued success!